Campaign Visual Overview
Lead Generation Campaign for IVF Clinic
Designed and executed a comprehensive lead generation strategy for a fertility clinic, targeting high-intent audiences across Google Search and Meta platforms.
The Challenge
The IVF clinic was struggling to convert digital interest into actual consultations. Existing campaigns had high CPCs and poor targeting — generic broad-match keywords and no audience segmentation resulted in a high bounce rate and low-quality leads. The client had tried multiple agencies without measurable ROI.
Our Approach
We rebuilt the campaign architecture from scratch. On Google Ads, intent-based search campaigns with tightly themed ad groups targeted high-intent keywords like 'best IVF clinic near me'. On Meta, a layered audience strategy combined interest-based audiences with lookalike models from existing patient CRM data. Landing pages were redesigned for maximum trust — real doctor photos, patient testimonials, and a frictionless 3-step inquiry form. A/B testing ran continuously on headlines and CTAs.
Results & Impact
The campaign delivered a 320% increase in qualified leads within the first 60 days. Cost per lead dropped by 45% from baseline. The client saw its highest monthly consultation count in the clinic's history. ROAS reached 4.2x, well above the 2.5x target.
Key Results
- 320% increase in qualified leads
- Cost per lead reduced by 45%
- ROAS of 4.2x achieved
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