Campaign Visual Overview
E-commerce Ads Campaign
Managed end-to-end performance marketing campaigns for an e-commerce brand, including product catalog ads, retargeting, and conversion optimization.
The Challenge
The e-commerce brand was running disconnected campaigns with no cohesive funnel. There was no retargeting, product catalog ads were unoptimized, and the brand was losing revenue to cart abandonment. Ad spend was wasted on broad audiences with no purchase intent.
Our Approach
We implemented a full-funnel performance marketing strategy. Top-of-funnel: Meta video ads and Google Display for awareness. Mid-funnel: dynamic product ads and keyword-targeted Shopping campaigns. Retargeting: cart-abandonment audiences, product viewers, and past-purchaser upsell sequences. Creative was refreshed every 2 weeks to combat ad fatigue. Google Shopping feed was fully optimized on titles, images, and pricing signals.
Results & Impact
ROAS reached 5.8x over 90 days. Cart abandonment dropped 62% due to effective retargeting sequences. Monthly revenue increased 200% vs the pre-campaign baseline. The brand achieved its best-ever Black Friday, fully attributable to the layered campaign architecture.
Key Results
- 5.8x Return on Ad Spend
- 62% reduction in cart abandonment
- 200% increase in monthly revenue
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